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Love yourself her versions1/7/2024 The phases range from the discovery of the emotion of love in the “other” to the realization of the need for “self-love”. Love Yourself Series’ comprises of “Wonder”, Her”, “Tear”, and “Answer” and talks about three stages of love. Music is not just an art comprising of lyrics and audio, instead, it is a “result” of the collaboration between different departments who work tirelessly behind the scene to create a narrative that as small as a name to as big as artist’s persona for the album. Grammys are viewed online and offline across the globe and considering that the viewership also includes people who might not yet have heard the name of BTS, the nomination and the group’s subsequent attendance at the event did help them garner the attention of the general public both within the US and outside. While a lot of people might consider the nomination for Recording Package at the Grammys as a trivial mention, it is instead a breakthrough moment for Big Hit, BTS, and HuskyFox’s team in the mainstream music industry. While the Project Management was undertaken by Big Hit Entertainment, the team at HuskyFox took care of Identity Design, Graphic Design, and Application Design of the Love Yourself Series. ![]() Their clientele includes Samsung, CJ E&M, Naver Corp., Big Hit Ent., JYP Ent., Cheil, and many more. The company was nominated as “art director” for “Love Yourself: Tear”, the second album in the group’s Love Yourself trilogy.īased in Seoul, HuskyFox defines themselves as a professional branding company and their belief lies in a “brand that is fulfilling the novelty and keeping the adventurous spirits in a changing world”. HuskyFox, the branding company who received the nomination for Best Recording Package at the 61 st Annual Grammy Awards, has revealed the branding process behind BTS’ Love Yourself Series.
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